Cleetus McFarland has an estimated net worth of around 10 million dollars in 2026. His money comes mainly from YouTube, merchandise, live events, and his racing ventures.
Who Is Cleetus McFarland
Cleetus McFarland is the stage name of Garrett Mitchell, born on April 5, 1995, in Omaha, Nebraska. He started his YouTube channel in 2009 and later adopted the name Cleetus McFarland, which began as a character he created for a viral drag racing video. Today, he is known as a YouTuber, automotive builder, and stock car racing driver.
Cleetus McFarland Biography Table
| Category | Details |
|---|---|
| Real Name | Garrett Mitchell |
| Stage Name | Cleetus McFarland |
| Date of Birth | April 5, 1995 |
| Age | 31 years old (as of 2026) |
| Birthplace | Omaha, Nebraska, USA |
| Nationality | American |
| Profession | YouTuber, racing driver, entrepreneur |
| Net Worth | Around 10 million dollars |
| Spouse | Madison “Madi” Lutz (married December 2021) |
| Children | A son named Rip (born 2022) and a daughter named Ella (born 2024) |
| Parents | Mark Mitchell and Lori Edwards Mitchell |
| Siblings | Brother Parker Mitchell, sister Lauren Mitchell |
| Education | University of Tampa |
| YouTube Channel | Started in 2009, over 4.7 million subscribers |
| Known For | Cleetus McFarland (car character), Freedom Factory, drag racing |
Cleetus McFarland Net Worth Overview
| Detail | Information |
|---|---|
| Real Name | Garrett Mitchell (Lawrence Garrett Mitchell) |
| Date of Birth | April 5, 1995 |
| Birthplace | Omaha, Nebraska |
| Profession | YouTuber, racing driver, entrepreneur |
| Estimated Net Worth | Around 10 million dollars |
| Main Income Sources | YouTube, merchandise, track events, sponsorships |
| YouTube Subscribers | Over 4.7 million |
Net worth figures for public personalities are estimates. They are based on visible income sources like ad revenue, business ventures, and public records. The real total may be higher or lower than public estimates.
Net worth comparisons like this are common across different fields. For example, readers curious about media personalities can also check out Raymond Arroyo Net Worth to see how his career in broadcasting compares in terms of income and career growth.
How Cleetus McFarland Makes His Money
YouTube Income
His main channel has grown steadily since 2009 and now has more than 4.7 million subscribers. The channel focuses on car builds, drag racing, and motorsport entertainment. YouTube ad revenue is one of his largest and most consistent income sources, with monthly earnings from ads alone estimated in the tens of thousands of dollars.
Merchandise Sales
Cleetus sells branded merchandise through his own store. This includes clothing, accessories, and collectibles tied to his cars and events. Merchandise sales add a steady stream of income that does not depend on video views alone.
The Freedom Factory
In 2020, Cleetus bought the old Desoto Speedway in Florida and renamed it the Freedom Factory. He turned it into a motorsports and entertainment venue. The track hosts events like Cleetus and Cars, which draw large crowds and generate ticket and event revenue. This property also gave him a base to expand into a small local airport, adding another asset to his business holdings.
Sponsorships and Brand Deals
As his following grew, Cleetus built partnerships with automotive and performance brands. These deals include product collaborations, sponsored content, and co-branded parts sold through his affiliated shops.
Racing Career Earnings
Cleetus has also earned money through motorsports directly. He began racing in the Stadium Super Trucks series in 2022 and later moved into ARCA Menards Series events. In 2026, he is racing part-time in the NASCAR Craftsman Truck Series with Niece Motorsports and in the NASCAR O’Reilly Auto Parts Series with Richard Childress Racing. While racing income is smaller compared to his content revenue, it adds to his overall earnings and public profile.
Cleetus McFarland’s Car Collection
Cleetus owns one of the most recognized car collections in the drag racing and YouTube community. His vehicles are kept at his home, the Freedom Factory, and his shop in Florida.
| Car Name | Vehicle | Notes |
|---|---|---|
| Leroy | 2001 Chevrolet Corvette | Stripped-down drag racing build |
| Mullet | 1986/1987 Chevrolet El Camino | Used in Sick Week drag-and-drive events |
| Ruby | Chevrolet Corvette | Turbocharged racing build |
| McFlurry | Custom build | Featured in his video series |
| Eagle | Custom build | Part of his main car lineup |
His collection also includes other performance vehicles such as a Ford Mustang Shelby GT500, a Chevrolet Caprice, a Chevrolet C7 Corvette ZR1, and a Chevrolet Impala SS. Through his 1320Garages video series, he has shown that his full collection includes well over 100 vehicles, ranging from race-ready builds to daily project cars.
Career Timeline
| Year | Milestone |
|---|---|
| 2009 | Launches YouTube channel while working with 1320Video |
| 2015 | Adopts the name Cleetus McFarland after a viral drag racing clip |
| 2020 | Buys Desoto Speedway and renames it the Freedom Factory |
| 2022 | Competes in the Stadium Super Trucks series |
| 2023 | Wins the Grannas Racing Stick Shift class at Haltech World Cup Finals |
| 2025 | Debuts in the ARCA Menards Series |
| 2026 | Races part-time in NASCAR Truck Series and O’Reilly Auto Parts Series |
Why His Net Worth Keeps Growing
Cleetus built his wealth through more than one income channel. Instead of depending only on YouTube ad revenue, he added merchandise, a physical venue, sponsorship deals, and racing income. This mix gives him steadier earnings even when one revenue stream slows down. His move into NASCAR and ARCA racing has also raised his public profile, which supports further sponsorship and business opportunities.
This approach is not unique to Cleetus. Other online personalities have built wealth the same way. Bunnie Xo Net Worth is another good example of how podcasting, merchandise, and brand deals can combine to create a strong, diversified income.
